If you have ever queried whether custom issued plastic loyalty cards would increase your business as a local store, chain, or shop, then for this write-up you will find three incentives plastic loyalty cards can double revenues for your business. The answer is a reassuring yes. There are reasons for that.
The three reasons are: Loyalty/gift cards reinforce the amount of a single sale by a singular customer, They bring the specific customer back more often, and they increase the quantity of customers. There is hardly any corner of generating revenue that a well done system printed gift card wouldn't cover. Let's see how. Having read this article you should have an improved idea whether you should be recommending plastic loyalty cards in your business.
Plastic loyalty cards induce greater sales with an individual customer
The reason for this is simple as abc. At the store, the end user already knows that they are attending pay with the gift card. By the time they have gone to the store they also discovered that they can only use the card in this local store, or this chain. So they will spend more, buying items they would quite often buy elsewhere. Indeed, the statistics show that an average customer with the loyalty/gift card spends 50 % more at the food mart and 20 % more at the garment stores.
Two special points here - Even though the customer is unaware of that, there are no agreement fees when buying with a store card, or a gift card, which increases the store's effectual revenues. Plus, the numbers shows that an estimated 10 % of the cards are not under any condition even used.
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